![]() However, the democratic nature of the internet meant that anyone with access to a camera could find a way to ensnare millions and millions of eyeballs, whether that means the shock of Odd Future, the hyper-local intimacy of Chief Keef and Bobby Shmurda, the arthouse fury of Kendrick Lamar and Childish Gambino, or the deeply charismatic presence of Ice Spice and GloRilla. Artists like Busta Rhymes, Missy Elliott, Lil Kim, and Puff Daddy were almost inseparable from their larger-than-life video personae.Īs the video age gave way to the YouTube era, blockbuster stars like Kanye West, Jay-Z, and Drake did their best to keep grand (and expensive) artistic statements alive in a period where budgets were shrinking exponentially. Gary Gray, and Brett Ratner caught early breaks from rap videos. Directors like the Hughes Brothers, Michel Gondry, Antoine Fuqua, F. BET’s Rap City took the message to other parts of our cable network.īy the Nineties, hip-hop was America’s pop music, and filmmakers like Hype Williams, Paul Hunter, Spike Jonze, Sanji, and Diane Martel began tweaking and rethinking the visual language of the genre, bending it prismatically toward their visions. ![]() The pay-to-play jukebox channel the Box would show the videos they wouldn’t touch. A pilot for a show called Yo! MTV Raps would do bonkers ratings numbers for the channel in 1988, and soon suburban living rooms across America could be bum-rushed by the righteous anger of Public Enemy, Boogie Down Productions, and Ice Cube. Soon the undeniable force of artists like Run-D.M.C., the Beastie Boys, LL Cool J, and DJ Jazzy Jeff and the Fresh Prince would knock down the segregated walls of MTV airplay. The rap clips of the early Eighties, like those of Roxanne Shanté, were triumphs of creating a big impression with practically zero budget, mostly shown on Ralph McDaniels’ pioneering New York public television show, Video Music Box. Kids from every corner of the globe could learn to scratch or do the Humpty Dance. Dre’s Compton, Juvenile’s New Orleans, Mike Jones’ Houston, and Chief Keef’s Chicago. The world could now visit Grandmaster Flash’s New York, Dr. Then and now, rap videos serve as ambassadors to sound, fashion, art, and emotion, transforming localized subcultures into vital elements of Planet Rock. To celebrate the music’s 50th anniversary, “Rolling Stone” will be publishing a series of features, historical pieces, op-eds, and lists throughout this year.įrom the moment Run-D.M.C., clad in all-black leather and fedoras, emerged from the Cadillac in the “Rock Box” clip, the music video was turning hip-hop artists into icons. As of 27 November 2019, Anaconda surpassed 900 million views on YouTube, making it the first solo female rap song to do so.HIP-HOP WAS BORN IN the Bronx in the summer of 1973. ![]() The song was also nominated for two categories at the 2015 MTV Video Music Awards, Best Female Video and Best Hip-Hop Video, winning the latter. "Anaconda" was nominated for Best Rap Song at the 2015 Grammy Awards. To further promote the song, Minaj performed it live at the 2014 MTV Video Music Awards and also performed it at Fashion Rocks and the iHeartRadio Music Festival. She broke it previously “Stupid Hoe” and “Beauty and a Beat”. This also made Nicki Minaj the first and only female artist, to break the VEVO 24 Hour record three times. Following the video's release, it broke the 24-hour streaming record on Vevo by accumulating 19.6 million views in its first day of release, being surpassed by Taylor Swift's "Bad Blood" in 2015. An accompanying video for the song was directed by Colin Tilley and released on August 19, 2014. The song also peaked within the top ten in Australia, Canada, Ireland, New Zealand and the United Kingdom. It went on to spend eight weeks in the top ten of the Hot 100 chart. The song peaked at number two on the US Billboard Hot 100, consequently becoming Minaj's highest charting single in the United States to date but remaining in the number two spot due to the popularity of Taylor Swift's "Shake It Off". The song prominently samples "Baby Got Back" (1992) by Sir Mix-a-Lot. The song was produced by Polow da Don, DJ Spydr, and Da Internz. ![]() It was released on Augby Young Money Entertainment, Cash Money Records, and Republic Records as the second single from the album. "Anaconda" is a song by Trinidadian-American rapper and singer Nicki Minaj, from her third studio album, The Pinkprint (2014).
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